The Client:
‘Preferred Adviser is a new website dedicated to helping people find a recommended financial adviser by using ratings and reviews from other customers. This website can assist you to find a reputable adviser to suit your requirements and put you in contact with them.
The main difference between this website and other similar websites is that Preferred Adviser lists all searches for financial advisers in order of customer rating. This provides transparency and enables customers to see what other customers have experienced when obtaining financial advice from specific firms.
Financial advisers can list their firm on this site free of charge and add a limited amount of detail. The website however does fund itself by allowing adviser firms to enhance their profile on our site for a fee. This does not however affect their rating and their order in search results does not benefit from this. Enhancing their profile allows firms to add more information, such as their logo, website details and list of advisers to their profile for customers to view.’
Preferred Adviser
- Identity
- Web Design
- Wireframe & Usability
Preferred Adviser came to us at Bug as a new start-up company that wanted to make non biased review site of advisers. We had to complete the identity and branding as well as the site design. I first looked at creating the brand inspired by the thumbs up rating process, the created identity also gives the impression of a friendly and trust-worthy product to use. The site has multiple registation levels for both companies and regular users which meant that a rigid wireframe had to be created to ensure that userbility is as simple to use as possible.