The client:
The Unilever Series: turbinegeneration is a unique programme that brings together schools, galleries and artists from across the world. Schools and colleges can register to collaborate with an international partner to explore their cultures and exchange their artwork online.
Schools may choose an international partner school. This is supported by a free downloadable project pack, with a range of starting points to initiate an ongoing dialogue between schools. Each year, the turbinegeneration project pack is based on ideas and themes represented in The Unilever Series installation.
The project pack is informed by research with teachers and developed by practising artists and Tate Learning. Activities can be easily adapted for different ages and abilities and can be integrated to meet learning objectives across the curriculum.
By registering on the site, schools create a partnership blog where they share, compare and develop artwork together. The site makes it easy to upload photographs, video, audio and text. In fact any art-form may be recorded, uploaded and shared using these media.
Schools and artists may submit work to be considered for the online gallery. This is open to the public and all work is moderated by the Tate Learning Community Manager.
Turbine Generation by Tate
- Conceptual Design
During my time at Bug we have been asked to pitch to a vareity of different clients. I am proud to say that one of these clients was the Tate's educational project called 'Turbine Generation'.
The project had an already existing brand and website, however this wasn't built to a proffesional standard and needed updating. After having creative meetings and brainstorming about initial directions we pitch the above design to the board with related documentation. The design concept was inspired by the fact that the site was a gallery space for students to show off their work. Taking this on board we thought that the presence of work standing off of a bare brick wall gave the impression of a hip and stylish gallery. We also thought that we should move away from the 'white gallery' spaces that are seen today by injecting punchy colours and making it seem more accesible to the youth of today.